ROLL UP...ROLL UP...!

Since the human race began, salespeople have had to live with an underlying label of being a bit “shonky”. Some of this stems from the “good ol’ days” of the “snake oil, cure all, love potion” travelling salesman coupled with the general naivety and gullibility of his encapsulated crowd of willing buyers, charmed by his silver tongue and clever banter. “How do you know a salesperson is lying to you?...their lips are moving!” Fortunately stricter legislation and customer awareness has curbed the majority of this deceitful practice.

Specifically, in real estate, the Real Estate Agents Authority is forever keeping a watchful eye on our industry. The new legislation and licensing laws have helped “clean up” the business but like many, is not “squeaky clean”. When you call a real estate agent out for a “market appraisal” you are basically interviewing them to potentially sell what may be your greatest asset.

I am all for competition and to a seller there is plenty out there to choose from and it can be a tough choice. Sadly, the property seller is still subject to the “silver tongue banter” as the agent states why they and not others should be employed to sell your home.

Don’t get me wrong, there are many skilful, respectable and honest agents out there, it is the minority that tarnish this industry.

What does frustrate me the most is hearing feedback and some of the “untruths” stated to discredit or understate our companies (and others) results and reputation. “They don’t sell much outside of this area”…“They don’t sell the higher end properties”…”They don’t advertise”…”They don’t auction”…”We get the buyers who come to this area who will pay a higher price”… BLAH BLAH BLAH.

If you are selling your home, sure, do your research. Find an agent with a reputation for excellence and honesty, an agent with a good track record. Look for skill and genuine likeability plus ability. An agent you feel you can trust.

Graham Lester

Graham is known for his passion and his drive to succeed in all aspects of his professional life. A man with a big vision.

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Full biography

Graham is known for his passion and his drive to succeed in all aspects of his professional life. A man with a big vision, Graham has immense pride in the company he directs; and is particularly proud of having been awarded the BDH Cup in 2010, and becoming one of the top 10% of performers in Australasia while maintaining a 79% repeat and referral client ratio.

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