The Market is what the Market is

When selling what  is probably your most valuable asset, the family home, it should come as  no  surprise that  presentation plays a vital role. The person responsible for the presentation of your home is you, just  as  the  agent is responsible for the marketing and  negotiation.

Buying a home is an emotional process and the feel of a home is usually more important than  the  price. Therefore first impressions can create permanent opinions and feelings about the home, so for the best results set a  positive  mood   for  prospective  buyers. You want buyers  to fall in love with your property, so give it that loved look and feel.

When  your  home   presents   better   than others it will appeal to more buyers and will increase your chances of selling quickly and at a better price.

Once   you   have   presented  your  home as  best  you can, you then  must  select  a competent agent, one you can trust to market and  negotiate  on your behalf. The final price you receive will then be the best available market price.

Neither  you  nor  the   agent   control  the market. The market is what the  market is. But you can control the presentation  of your home  and your agent can control the marketing and  negotiate  the  best  price for you. This  can  mean  thousands   of  dollars in or out of your pocket. A good agent will persuade   buyers  to  inspect  your property and to buy it in preference to other properties on the market.

Don’t allow the state of the market to affect your plans  either.  Some  people  put  their plans on hold waiting for a better market. But when you are selling and buying at the same time it makes little difference what the market is doing. In a down market you may sell for less but you can also buy for less. If you wait for the market to improve in order to sell for more you will also be paying more when you buy.

Don’t waste your life waiting  for a better market, make   the  move   to  where  you want  to  be  living and  get  on  with  your life today.

Graham Lester

Graham is known for his passion and his drive to succeed in all aspects of his professional life. A man with a big vision.

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Graham is known for his passion and his drive to succeed in all aspects of his professional life. A man with a big vision, Graham has immense pride in the company he directs; and is particularly proud of having been awarded the BDH Cup in 2010, and becoming one of the top 10% of performers in Australasia while maintaining a 79% repeat and referral client ratio.

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